i•ki•gai
Pronounced "ee-kee-guy"
Ikigai is a Japanese word with no direct English translation. At its essence, Ikigai is the reason one gets up in the morning -- a fulfilled, purposeful life which is achieved when functioning at the intersection of passion, mission, profession, and vocation.
We believe that when artists and representatives both function from this place, we can pursue truly meaningful work that shifts perceptions and ignites dialogue.